The George Kovacs brand is well respected in the lighting industry as a leader in modern lighting design. The experienced Product Designers at George Kovacs seamlessly fuse modern design trends with vintage styles, to create beautiful and timeless lighting fixtures. When I began the process of re-designing the George Kovacs catalog I decided to do what the Product Designers had done and modernize the book while respecting the history of the brand.

The Metropolitan brand is known for its beautiful and often glamorous fixtures. While working on the new layout for the product catalog, I knew that capturing the elegance of Metropolitan in a modern way was crucial to the evolution of the brand. The results were extremely well received by customers and ultimately resulted in a substantial increase in sales.

With modern and traditional designs, Minka-Aire has established itself as a premium ceiling fan brand among consumers. A growing number of Minka-Aire’s products incorporate smart technology that allows the customer user friendly control from their phone. This was the inspiration for the Minka-Aire product catalog, creating a user friendly catalog with a modern design aesthetic.